SWPP trade show a roaring success!
As in 2006, we used the SWPP trade show to launch most of our new ranges with huge success. The stand was bigger and better than the previous year reflecting the need to house 7 new ranges. Orders were up as well – in fact up 5 times on the previous year!
The most popular new products were the Elements, Grande Cubix and new additions to the Argento range. As always the spectacular show offers were a great success, particularly the black cubix triple frame box set, which we are going to continue to offer for a short period of time, so click on our special offers page for more information on this.
After listening to our customers, we also introduced a range of digital full-frame templates and paper size templates such as A3 and A4. The other attention grabbing product was the introduction of Mirogard glass – the clearest picture framing glass in the world. Watching many people walk up to the sample we had and touching it to see if there was really glass in the frame said it all!