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Design by kdesigngroup™ - National Graphic Design Centres. Logo brand design, advertising, business branding, marketing, graphic design, multimedia.
kdesigngroup is a national network of design agencies, each providing an intimate local service to business and fiercely commited to producing potent, arresting design in every aspect of business communications...
Who we are
More than just another design agency, we’re a rapidly expanding network of agencies, each providing an intimate, local service to business while offering all the resources of a national organisation.
We’re fiercely committed to producing potent, arresting work in every aspect of business communication, from design to delivery (or D2D,
What we do
Brands are stuff with magic sprinkled on. The magic is creativity. It’s the special aura around a product that makes it seem so different from the rest – even when it isn’t. You like products. You love brands.
kdesign gets to the heart of what you do, identifies what really makes it sing, then expresses that essence in a ‘look’ – logo, packaging, POS - that stays constant wherever your customer encounters it.
Advertising and Marketing
Advertising is all about discipline. You want to say ten things - the reader doesn’t really want to hear any of them, but might just be persuaded to listen to one.
kdesign will help you to identify your ‘single-minded proposition’, then to present it in the most arresting and convincing way through an ad, a mailer or some other marketing technique.
Design for Print
Our designers live and breathe print. Whether it’s your stationery, 48-sheet poster, brochure or mailshot, we can recommend the technique that will make your idea leap from two dimensions into three.
Four, on a good day.
Multimedia / Web Design
While in one sense, design is design is design, the special potentials and constraints of the electronic media require a different set of skills.
We have them in abundance – along with the breadth of vision to ensure that your site works in harmony with your conventional materials.
Web design Samples
www.kkwinchester.com - designed by kdesigngroup, Winchester
How we do it
At our first meeting, we’ll ask you to present a broad overview of your business objectives and of your ‘competitive set’. Then we’ll talk about the specific task in hand.
Together, we’ll hammer out a brief that sums up exactly what you need.
We’ll take it away and ‘brainstorm’ it, engaging our best minds and talents.
We’ll produce some basic concepts and present them, along with the arguments for each. Hopefully, there’ll be one you like!
We’ll take it on to the design stage, developing it so that it works in all the applications you’ve specified.
Finally we’ll present it to you and unless (heaven forbid) we’ve gone wildly astray, we’ll hit the button, commence production and deliver.
Why we do it
A passion for design
We eat, sleep and drink design. It’s the discipline that creates order out of chaos, wins hearts, changes minds, lifts spirits and turns sows’ ears into silk purses.
When we apply design principles, we keep our feet firmly on the ground. It isn’t 'Art' – its problem solving. And while we strive to be creative, we believe it must be instantly accessible to our clients and their customers.
While we worship at the altar of Quality, we’re commercial realists. There’s a time and a place for a Mercedes, but sometimes a pick-up truck will do the job just as well and at a fraction of the cost. That said, if we build you a truck, it’ll be the best one on the forecourt.
Carol Geddes, English Courtyard PR Manager
Tina Bell, UK Marketing Manager, Waterscape
Rebecca O'Keefe, British Waterways
kdesigngroup sheds new light on business design
kdesigngroup is exactly what its name implies. It does design, it’s a group, it has K as its symbol.
Actually, it’s a highly innovative confederation of agencies with a common approach to business design and a shared commitment to what we call ‘accessible creativity’.
In the words of Group Creative Director, Richard Baker, “We do high-quality creative work that’s firmly grounded in commercial reality, that isn’t weird and mysterious and doesn’t disappear up its own fundament.
“The big benefits to our clients are, one, that between us we can provide a vast range of services – somewhere in the network, there’s the specialist you need – and, two, that our combined size gives us a buying power way beyond that of a single, local agency.”
MIKE HUTTER | RICHARD BAKER